CONCEPT DEVELOPMENT
Thinking of a concept is often very simple, a steak house,
a seafood restaurant etc, however making it better and
different is the real challenge. Good concepts are on trend
and not far ahead of the market. Logos, signage, decor and
uniforms should fit together to create a well defined image
in the customer's mind. Critical factors include:
Thinking of a concept is often very simple, a steak house,
a seafood restaurant etc, however making it better and
different is the real challenge. Good concepts are on trend
and not far ahead of the market. Logos, signage, decor and
uniforms should fit together to create a well defined image
in the customer's mind. Critical factors include:
- identifying the target market
- creating the image perception
- decor
- menu
- style of service
- standard operating procedures
- quality control
